Designation | Improvement of digital skills and brand positioning (Reforço das ferramentas digitais e posicionamento da marca)
Project ID| LISBOA-02-0853-FEDER-041111
Specific Goal | Reinforcing the competitiveness of SMEs
Intervention Area | Lisbon
Beneficiary Entity | COSMIKPANTHER LDA
Approval Date| 26-02-2019
Starting Date| 12-01-2018
Ending Date| 30-11-2020
Total Eligible Cost | 52.153,13 EUR
Financial Support from the European Union| FEDER – 20.861,25 EUR
Expected/Obtained Objectives, Activities and Results: Secret City Trails is gamifying city experiences through cryptic and playful discovery games. In that context, the main aim of the project is to improve the digital skills and to strength the positioning and design of the brand (Secret City Trails) for the international market.
The planned investments include: 1. the creation of a mobile application; 2. the structuring and implementation of brand positioning and communication strategy for target markets; 3. the trademark registration in Portugal/EU, Singapore and USA; 4. the hiring of highly qualified technical staff.