About us

Our mission is to inspire playful city discovery. We do this by creating and selling city discovery games all over Europe. During our games you solve a trail of riddles and unlock forgotten stories as well as local recommendations.

We believe our discovery games are a playful, independent, authentic and affordable alternative to regular city discovery activities (i.e. guided (walking) tours). But don’t just take our word for it. You can read what past players have said about our experiences here.

Our games are played via a web app that works in any smartphone’s browser. You don’t have to download anything. All games are text-based only, so you’ll be immersed in looking up and around, instead of down at your phone. We’re gamifying city discovery, but not going crazy on the tech. Our focus is on bringing you spectacular content and showing you the city’s most beautiful, colourful and wicked spots. Book your own adventure here.

“Forget Pokemon Go, discover real and fascinating hidden treasures in cities all over the world. Explore, learn and touch history with this amazing trailblazer. Written for the curious by the curious for a truly unique city experience.” – Andrew Hughes, Advisor

Secret City Trails was started by Kristina (Slovak) and Wendy (Dutch). During our own travels, we were bored with guided city walking tours that started at fixed times, had to be pre-booked and mostly took us to touristy places. So instead of complaining about the lack of innovation in city discovery activities, we decided to put our passion for travelling, exploring new places and creating unique experiences to work. In late 2015 the idea of Secret City Trails was born. In 2016 we created our first game and thought we’d make some extra income on the side selling one or two city discovery games in Amsterdam.

Fast forward to today and we’re a marketplace for city discovery experiences with discovery games in Europe’s best cities. In the original 11 cities we built the games ourselves. Today we work with local game builders that excitedly share their city’s secrets in a playful way. You can read more about becoming a game builder here.

Want to build your own game(s), work with us to create custom playful experiences, or want to talk for any other happy reason?

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