become a


Turn your skills and knowledge into real-life city discovery games.

Do you have a curious mind?

Then join us!

Milan-Navigli-scavenger hunt street art

Do you enjoy writing (in English)? Do you know your city’s secrets? Do you like a good riddle? And do you take great photos? Turn your skills and knowledge into a real-life city discovery walk! No coding is required + lots of fun guaranteed. And, you’ll get paid a fee for the creation of the game and a revenue share of each playful walk sold.

With our discovery walks, we show people anything from paintings on the walls to wicked statues and quirky shops and cafes.

Our current creators are a mix of students, graphical designer, bloggers, travellers, teachers and tour guides. As long as you have a curious mind, live in the city of your trail and are able to keep the trail active and lively, you are qualified.

How do you become a Secret City Trails creator?

4 simple steps


1. Fill out a questionnaire

Fill out a questionnaire so we get to know you better. Tell us a bit about yourself, which city you’d like to create a city discovery walk in, and why you’d like to join.

2. Meet up virtually

After we have reviewed your questionnaire, we will let you know if we see a fit. If so, we will schedule a 45 minute video call. In this call we will explain our process and we have a chance to get to know each other better.

3. Game Building

Don’t worry, no coding is needed! Just a healthy dose of creativity and knowledge of your city’s best spots and stories. You’ll get access to our Creators’ Playbook in which we share our framework for building epic experiences.

4. Publish & Sell

We’ll share the revenue of the walks created by you. They’ll be sold directly through our website – and promoted by you, and us.

Go on, create your playful walk

We don’t bite, it’s gonna be fun.

About Secret Secret Trails

Turning cities into playgrounds, 50 and counting.

Secret City Trails is a curated platform for city discovery walks created by locals (you!). Our mission is to preserve the authenticity of cities through the power of play. We take both travellers and locals on urban adventures – or, city gamified discovery walks. Actually, we started creating our playful walks for locals to fall in love with their own city again.

During the walks you follow a trail of riddles via our web app. Using a web app means no downloads are needed, just a little data. As you solve the riddles you explore a city’s hidden gems and unlock stories about the sights and area you are in, as well as (secret) recommendations to wonderful cafes and bars. Through our walks, people connect with cities on a deeper level. They play with the city. The experiences are a playful, off-the-beaten-track and self-guided way of discovering a city.

We believe every city is filled with secrets and incredible stories waiting to be unlocked. We’re also of the opinion that cities are gorgeous as they are – we don’t need AR (Augmented Reality or other crazy tech) to enjoy discovering them. 

We currently offer 125+ walks in 50 European cities – and counting. More than 10000 people have played with us and they’ve loved it, rating their experience 4,52/5 stars.

To turn more cities across Europe into playgrounds, we’re looking for local creators who know their cities inside out, are naturally curious, and enjoy being playful.

“Absolutely brilliant!”

This was probably the most fun I’ve had in a long time. It really shows interesting places and it’s a super fun way to explore a city.

See review on Tripadvisor.

Roselyn – played with friends

“Great fun!”

If you like the little things in life, then Secret City trails is right for you! Although having lived in Lisbon for many years, the game showed us hidden gems that we didn’t know yet!

Lisa – played with her boyfriend

“Perfect for the whole family”

We have done a few games in several cities and it’s been pretty fun. Cheap and the kids love it!

See review on Google.

Mats – played with his family

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