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Reinventing

city discovery

Meet the team who will awaken your curiosity, help you explore, encourage you to play and will help you to learn more about the city.

Fall in love with any city

see it like you’ve never seen it before

Secret City Trails is reinventing how we explore and enjoy cities. We do so through playful Discovery Walks in 50+ cities in Europe. Why? Because we believe in playfulness for awakening anyone’s curiosity. On our Walks, you serendipitously discover new places, notice little details in your surroundings – and learn about the city. You’ll gain a truly new perspective on city discovery.
“The world is full of magic things, patiently waiting for our senses to grow sharper.”
Irish poet, W.B. Yeats

Meet the team

of incredible humans

Frans

Creative Director

Lidwine

Director of City Explorers

Inge

Content Editor & Community Manager

Meet the team

of local creators

Our passionate local creators introduce themselves and their discovery walks. For each experience sold our creators receive a share of the revenue. Are you interested to be part of our creator community?  Find out more here.

A random pick out of our local creators

Tatjana

My name is Tatjana and I am the founder of Explore Serbia, an organisation that promotes adventure travel in Serbia and the Balkans. I am a curious person always looking for something new. I have been living in Belgrade for a while now! It is the city of atmosphere and burning history. Throughout my game, you will explore its downtown, learn fascinating facts and hear inspiring stories. Play, enjoy and have fun! 😊

Frans

Hoi, I am Frans. I was born and raised in a small village close to Amsterdam. I studies physics in Amsterdam and ended up in Maastricht working for a medical device company. Around 2000 I decided to change my careerd and started an event agency TreaT, catering for business events in Maastricht. In 2013 I created CityGoose citygames in the Netherlands; self-guided city discovery games with a physical game. In 2022 we acquired Secret City Trails, which is like the next logical step to expand my discovery ambitions. I love board games, puzzles and good food and hope you enjoy the different discovery walks I made.

Margherita

I’m Margherita and urban nomad in love with travelling and adventuring. I also love sharing my insights, tips and tricks to discovering a city that I know well. I’m happy to introduce you to Venice, through some of its historic and more modern sites. Play my first game here!

Svenja and Pekka

Hi, we are Svenja and Pekka! We love traveling and discovering new places. In the first year of our relationship, we had already visited nine different countries. Traveling got even more fun after we discovered Secret City Trails and we started seeing our own city with different eyes! We hope that you will have a good time in Tampere while playing our game!

News & Announcements

Bigger updates we’d love to share

Milan Underground: Street art and Stories in the Navigli area
“Really enjoyed it, great tour!”
July 27, 2026
Jersey’s St Helier: Statues, Sailors and Soldiers
“Such fun!”
July 27, 2026
Verona stadsspel: De geheimen van het historisch centrum
no comment
July 27, 2026
Bari: the local secrets of the Old Town
no comment
July 27, 2026
Malmö city game: a multicultural city with a rich history
“It was great”
July 26, 2026
Malmö city game: a multicultural city with a rich history
“Nice way to explore Malmö with creative riddles.”
July 26, 2026

Recommended by

Brands that love us

Let’s chat!

about collaborating, playfulness, or sustainable tourism

We’re here for you. Email us at hi@secretcitytrails.com or give us a call at +3197010241044.

Looking for a creative side project? Become a game builder with us.

We’re registered as Goosebumps Adventures BV in the Netherlands under company KvK 86093800. We are kindly supported by Transavia Ventures.

Become a Game Builder

Share your city’s hidden gems, enjoy a creative side-project, earn extra income.