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Reinventing

city discovery

Meet the team who will awaken your curiosity, help you explore, encourage you to play and will help you to learn more about the city.

Fall in love with any city

see it like you’ve never seen it before

Secret City Trails is reinventing how we explore and enjoy cities. We do so through playful Discovery Walks in 50+ cities in Europe. Why? Because we believe in playfulness for awakening anyone’s curiosity. On our Walks, you serendipitously discover new places, notice little details in your surroundings – and learn about the city. You’ll gain a truly new perspective on city discovery.
“The world is full of magic things, patiently waiting for our senses to grow sharper.”
Irish poet, W.B. Yeats

Meet the team

of incredible humans

Frans

Creative Director

Lidwine

Director of City Explorers

Inge

Content Editor & Community Manager

Meet the team

of local creators

Our passionate local creators introduce themselves and their discovery walks. For each experience sold our creators receive a share of the revenue. Are you interested to be part of our creator community?  Find out more here.

A random pick out of our local creators

Frans

Hoi, I am Frans. I was born and raised in a small village close to Amsterdam. I studies physics in Amsterdam and ended up in Maastricht working for a medical device company. Around 2000 I decided to change my careerd and started an event agency TreaT, catering for business events in Maastricht. In 2013 I created CityGoose citygames in the Netherlands; self-guided city discovery games with a physical game. In 2022 we acquired Secret City Trails, which is like the next logical step to expand my discovery ambitions. I love board games, puzzles and good food and hope you enjoy the different discovery walks I made.

Denise

My name is Denise. I ended up in the north of the Netherlands from Brabant and I believe that Groningen is the center of the North. I love walking (preferably in the mountains), singing and swimming (in Groningen’s beautiful outdoor pool) and I enjoy working at a secondary school in the middle of Groningen. Nice that you are going to explore this beautiful city. Enjoy my trail!

Chris

Halo to all thrill seekers, my name is Chris and I am your guide through Edinburgh’s obscure streets. I have a Master of Arts and Master of Letters in Scottish History, my enthusiasm and passion for uncovering the secrets of Scottish cities has only increased over the years and I’m ready to share them with you. Dundee and Edinburgh are two of my favourite cities in the world and I want to show you why. I hope you have fun cracking my riddles!

Julia

Hello there! My name is Julia, born and raised in Madrid. I am a traveller who loves to discover the uncrowded, hidden gems during my trips and I would love to show you those places in my city. Walking narrow streets, tasting the local Madrid, learning about the history and literature through the stories. If you go on my gamified walk ‘Follow in the footsteps of famous writers‘ you will solve riddles that will make you just a little bit native!

News & Announcements

Bigger updates we’d love to share

Ljubljana: a green city adventure filled with history
no comment
June 18, 2026
Bratislava: tajomná história (po slovensky)
no comment
June 18, 2026
Como: ontdek de schoonheid van de stad aan het Comomeer (Nederlands)
“Leuk. Veel gezien wat wij nog niet wisten”
June 17, 2026
Leiden centre city game: city of discoveries
no comment
June 14, 2026
Bratislava’s Old Town city game: the best kept secrets
“Great”
June 10, 2026
Kilkenny: The Shenanigans Medieval Adventure
“We had so much fun”
June 9, 2026

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Brands that love us

Let’s chat!

about collaborating, playfulness, or sustainable tourism

We’re here for you. Email us at hi@secretcitytrails.com or give us a call at +3197010241044.

Looking for a creative side project? Become a game builder with us.

We’re registered as Goosebumps Adventures BV in the Netherlands under company KvK 86093800. We are kindly supported by Transavia Ventures.

Become a Game Builder

Share your city’s hidden gems, enjoy a creative side-project, earn extra income.