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Reinventing

city discovery

Meet the team who will awaken your curiosity, help you explore, encourage you to play and will help you to learn more about the city.

Fall in love with any city

see it like you’ve never seen it before

Secret City Trails is reinventing how we explore and enjoy cities. We do so through playful Discovery Walks in 50+ cities in Europe. Why? Because we believe in playfulness for awakening anyone’s curiosity. On our Walks, you serendipitously discover new places, notice little details in your surroundings – and learn about the city. You’ll gain a truly new perspective on city discovery.
“The world is full of magic things, patiently waiting for our senses to grow sharper.”
Irish poet, W.B. Yeats

Meet the team

of incredible humans

Frans

Creative Director

Lidwine

Director of City Explorers

Inge

Content Editor & Community Manager

Meet the team

of local creators

Our passionate local creators introduce themselves and their discovery walks. For each experience sold our creators receive a share of the revenue. Are you interested to be part of our creator community?  Find out more here.

A random pick out of our local creators

Jill

Hello there! My name is Jill and I love living in Brussels! I am originally from Flanders but I feel like a ‘Brusseleir’ after more than a decade in the capital of Europe. Check out my first game in the neighbourhood of Sainte-Catherine.

An

Ciao! My name is An, and I was born and raised in Flanders, Belgium, but my heart has belonged to Italy since I was five years old. That was when my parents took me to this beautiful country for the first time. It was love at first sight! Now, I live close to Lake Garda and not far from lovely Verona, the perfect destination for any true Italy lover. But Verona is much more than just the city of the legendary Romeo and Juliet. Join me on my city game through Verona, and I will make you discover secret spots, hidden beauties and fascinating stories.

Zanda & Iveta

Sveiki! We are two friends, Zanda and Iveta. Both, avid travellers for years ourselves, and love to share this passion for adventure with fellow travellers. We both are Riga city guides and keep discovering hidden pearls here on a daily basis. So, when you are done with our gamified Riga routes, be sure, we’re working on new ones.

Melissa

There’s nothing I love more than a good riddle—except maybe Madrid! My goal is to share this incredible city and its history, culture, and food with visitors, whether in person or through Secret City Trails. Take our Grand Tour of Madrid to discover it for yourself!

News & Announcements

Bigger updates we’d love to share

Milan Underground: Street art and Stories in the Navigli area
“Really enjoyed it, great tour!”
July 27, 2026
Jersey’s St Helier: Statues, Sailors and Soldiers
“Such fun!”
July 27, 2026
Verona stadsspel: De geheimen van het historisch centrum
no comment
July 27, 2026
Bari: the local secrets of the Old Town
no comment
July 27, 2026
Malmö city game: a multicultural city with a rich history
“It was great”
July 26, 2026
Malmö city game: a multicultural city with a rich history
“Nice way to explore Malmö with creative riddles.”
July 26, 2026

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Brands that love us

Let’s chat!

about collaborating, playfulness, or sustainable tourism

We’re here for you. Email us at hi@secretcitytrails.com or give us a call at +3197010241044.

Looking for a creative side project? Become a game builder with us.

We’re registered as Goosebumps Adventures BV in the Netherlands under company KvK 86093800. We are kindly supported by Transavia Ventures.

Become a Game Builder

Share your city’s hidden gems, enjoy a creative side-project, earn extra income.