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Reinventing

city discovery

Meet the team who will awaken your curiosity, help you explore, encourage you to play and will help you to learn more about the city.

Fall in love with any city

see it like you’ve never seen it before

Secret City Trails is reinventing how we explore and enjoy cities. We do so through playful Discovery Walks in 50+ cities in Europe. Why? Because we believe in playfulness for awakening anyone’s curiosity. On our Walks, you serendipitously discover new places, notice little details in your surroundings – and learn about the city. You’ll gain a truly new perspective on city discovery.
“The world is full of magic things, patiently waiting for our senses to grow sharper.”
Irish poet, W.B. Yeats

Meet the team

of incredible humans

Frans

Creative Director

Lidwine

Director of City Explorers

Inge

Content Editor & Community Manager

Meet the team

of local creators

Our passionate local creators introduce themselves and their discovery walks. For each experience sold our creators receive a share of the revenue. Are you interested to be part of our creator community?  Find out more here.

A random pick out of our local creators

Heenah

Hi there! I’m Heenah, a freelance graphic designer and artist. I’m originally from the UK, but I’ve lived in the Netherlands since 2018 and have absolutely fallen in love with the city of Leiden, where I live! I get endless inspiration just walking through the charming streets here. If you love history, art and architecture then definitely try out my Secret City Trail!

Dora & Adam

Hi there! We are Dora and Adam, two Budapest enthusiasts, born and raised in Buda (he) and Pest (she)! We also love games, puzzles and any kind of brain-teasers, whether a cryptic ad in the metro, the latest season of Lupin or board games such as the Gaia Project. We hope that our Budapest’s Castle Hill trail will be a nice addition to this trend!

Jessica

Ciao ciao! I am Jessica, art historian and writer, teacher and speaker about art and cultural history in general and Rome in particular. I love to show you some of the beautiful details in the historic center of Rome and will bring you along some of Rome’s hidden secrets in my trail through the eternal city.

Frans

Hoi, I am Frans. I was born and raised in a small village close to Amsterdam. I studies physics in Amsterdam and ended up in Maastricht working for a medical device company. Around 2000 I decided to change my careerd and started an event agency TreaT, catering for business events in Maastricht. In 2013 I created CityGoose citygames in the Netherlands; self-guided city discovery games with a physical game. In 2022 we acquired Secret City Trails, which is like the next logical step to expand my discovery ambitions. I love board games, puzzles and good food and hope you enjoy the different discovery walks I made.

News & Announcements

Bigger updates we’d love to share

London’s Piccadilly Circus and Whitehall: Politics, Culture And Mind-blowing History!
no comment
February 15, 2026
Athens famous monuments and secret treasures under the Acropolis
“A great excuse to spend a day rediscovering this beautiful city through new eyes.”
February 15, 2026
Utrecht: grachten, geschiedenis en geheime straatjes (Nederlands)
“Heel erg leuk! Mooie route, clues vaag genoeg om te moeten zoeken maar duidelijk genoeg om niet te verdwalen. Interessante stories over de stad.”
February 14, 2026
Bari: the local secrets of the Old Town
no comment
February 13, 2026
Haarlem: de geheimen van de Gouden Straatjes (Nederlands)
“Geweldig mooie tocht veel gezien, hadden we anders nooit gevonden.”
February 8, 2026
London’s South East: Rotherhithe Riverside
no comment
February 8, 2026

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Let’s chat!

about collaborating, playfulness, or sustainable tourism

We’re here for you. Email us at hi@secretcitytrails.com or give us a call at +3197010241044.

Looking for a creative side project? Become a game builder with us.

We’re registered as Goosebumps Adventures BV in the Netherlands under company KvK 86093800. We are kindly supported by Transavia Ventures.

Become a Game Builder

Share your city’s hidden gems, enjoy a creative side-project, earn extra income.