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Reinventing

city discovery

Meet the team who will awaken your curiosity, help you explore, encourage you to play and will help you to learn more about the city.

Fall in love with any city

see it like you’ve never seen it before

Secret City Trails is reinventing how we explore and enjoy cities. We do so through playful Discovery Walks in 50+ cities in Europe. Why? Because we believe in playfulness for awakening anyone’s curiosity. On our Walks, you serendipitously discover new places, notice little details in your surroundings – and learn about the city. You’ll gain a truly new perspective on city discovery.
“The world is full of magic things, patiently waiting for our senses to grow sharper.”
Irish poet, W.B. Yeats

Meet the team

of incredible humans

Frans

Creative Director

Lidwine

Director of City Explorers

Inge

Content Editor & Community Manager

Meet the team

of local creators

Our passionate local creators introduce themselves and their discovery walks. For each experience sold our creators receive a share of the revenue. Are you interested to be part of our creator community?  Find out more here.

A random pick out of our local creators

Greg

Hey, I’m Greg, a playful learning fanatic and big city enthusiast. I love showing things from a different perspective to create AHA-moments in the players. That’s what I strive for here with my games, and I hope you’ll find them both fun and interesting! I lived in Belgium and Ireland, and am a big fan of Dan Brown whose books give me inspiration for my stories and riddles over and over again. Play my games and let the questions guide you! Enjoy my gamified route in Budapest!

Frans

Hoi, I am Frans. I was born and raised in a small village close to Amsterdam. I studies physics in Amsterdam and ended up in Maastricht working for a medical device company. Around 2000 I decided to change my careerd and started an event agency TreaT, catering for business events in Maastricht. In 2013 I created CityGoose citygames in the Netherlands; self-guided city discovery games with a physical game. In 2022 we acquired Secret City Trails, which is like the next logical step to expand my discovery ambitions. I love board games, puzzles and good food and hope you enjoy the different discovery walks I made.

Julia

Hello there! My name is Julia, born and raised in Madrid. I am a traveller who loves to discover the uncrowded, hidden gems during my trips and I would love to show you those places in my city. Walking narrow streets, tasting the local Madrid, learning about the history and literature through the stories. If you go on my gamified walk ‘Follow in the footsteps of famous writers‘ you will solve riddles that will make you just a little bit native!

Mandy

Hola! My name is Mandy. I call Seville my home since 2019. My company, called Sevilla by Mandy, aims to help you to organise your city trip to Seville, ensuring you a great time in this city. Discover the hidden secrets with this city game through Seville.

News & Announcements

Bigger updates we’d love to share

London’s Piccadilly Circus and Whitehall: Politics, Culture And Mind-blowing History!
“Great”
November 8, 2026
Maastricht: van de Romeinen tot Rieu stadsspel
“ no comment “
November 8, 2026
Lisbon’s Belém: pastries and tales of navigation
“ no comment “
November 7, 2026
Alicante stadsspel historisch centrum – zon, zee en leuke stories (Nederlands)
“Leuke activiteit”
November 5, 2026
Prague city game: A maze in Prague’s passages
“Great way to explore Prague”
November 3, 2026
Malmö city game: a multicultural city with a rich history
“Good”
November 1, 2026

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Brands that love us

Let’s chat!

about collaborating, playfulness, or sustainable tourism

We’re here for you. Email us at hi@secretcitytrails.com or give us a call at +3197010241044.

Looking for a creative side project? Become a game builder with us.

We’re registered as Goosebumps Adventures BV in the Netherlands under company KvK 86093800. We are kindly supported by Transavia Ventures.

Become a Game Builder

Share your city’s hidden gems, enjoy a creative side-project, earn extra income.